Stevie Caldarola is an avid listener who crafts ideas into innovative solutions.
Hi! Basically, I'm Red (a nickname given to me by my dad because of my auburn hair). I was the kid that asked why the sky is blue and put together science kits. I am passionate about sparking conversations and encouraging engagement and community.
I am a:
- Graphic Designer
- Marketing Strategist
- Lighting Designer
Curiosity, collaboration, and storytelling are at the heart of what I do.
My philosophy is that there should be some fun in everything that you do. Whenever music is played, I get the urge to dance. I enjoy tinkering, asking why, solving puzzles, hands on projects, volleyball, playing guitar, hand lettering, home brewing and laughing. I am owned by my cat, Colfax, who thinks he’s a dog.
In 2009, I created Ladies of Craft Beer, an online publication written and run by women. The mission of LadiesOCB was to encourage more women to get involved in the largely male craft beer community. With over 30 contributors, I served as Editor-in-Chief, Head Writer, Marketing Strategist and Graphic Designer, organically gaining over 25.5K Twitter followers and 3.5K Facebook likes. LadiesOCB also hosted many events, including multiple quickly sold-out brunches that raised over $5K for the National Breast Cancer Foundation.
Since then, I've worked with companies to help develop print materials and digital marketing strategy, streamline systems, and create the voice of the company, which I then use to create opportunities for client engagement.
Please use the Portfolio drop down at the top right of the page to view the different categories of this portfolio.
The American Dream is a national ethos of the United States, the set of ideals (Democracy, Rights, Liberty, Opportunity, and Equality) in which freedom includes the opportunity for prosperity and success, and an upward social mobility for the family and children, achieved through hard work in a society with few barriers. In the definition of the American Dream by James Truslow Adams in 1931, “life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement” regardless of social class or circumstances of birth.
The American Dream is rooted in the Declaration of Independence, which proclaims that “all men are created equal” with the right to “Life, Liberty and the pursuit of Happiness.”
You know what I find interesting about the above paragraph? There is not one single direct mention of money. At all. Ever. Read More »
I love The Oatmeal (by Matthew Inman). He pretty much always hits it on the mark for me, and especially with this post about the “journey to happiness”, it’s as if he wrote a story about my soul. If you are one of my kindred who understand the word below, click through the link to read the whole post. (Not fully posted here out of respect for the author, who deserves hits on his super awesome website!) Read More »
The other day, I attended fourth- yes, fourth- music show I’ve ever moshed at. I am no mosh expert. I should also say that I am a 31 year old female, which is not the main mosh demographic. However, I have been both a participant and an observer.
At this punk-ish show that I attended, (Chuck Ragan/Frank Turner and the Sleeping Souls/Flogging Molly, for those curious souls) a full mosh pit raged. It was fun and chaotic and, truthfully, a bit terrifying.
It was just like that thing we call “life”. Read More »
Do you remember having Legos as a kid? I certainly do- I had a big plastic yellow suitcase full of random brightly colored bits of plastic. I remember the anticipation I would feel every time I opened that thing- what would I create today? For me, it was often houses- I took pride in fitting the doors and windows properly into the randomly colored walls. Read More »
These marketing materials are a completely redesigned update for Chorus Line Dance Studio utilizing the logo that I designed for the studio as well.
Read More »
Client: Lara Maerz
Whimsical and romantic hand lettered card project.
Read More »
This newsletter is a quarterly print publication that is mailed to the firm’s clients. Created in InDesign, I wanted to make a modular layout that could be versatile for future publications. Read More »
“The only true currency in this bankrupt world is what you share with others when you’re uncool.” – Lester Bangs, Almost Famous Read More »
"Working with Stevie has been one of the best professional experiences I’ve had in over 25 years! She really understands your business, your goals and objectives, and asks all the right questions and comes back with EXACTLY what you want, even if you don’t know what you want.
"— Chrissy Shoulet | Top Dog Recruiting
"Stevie is very talented within the areas of graphic design and web marketing. She created beautiful and dynamic promotional online images, an event poster and a sponsor page for our upcoming event. Stevie was enjoyable to work with, very punctual and gave us what we envisioned and wanted from the beginning. Ebner - Page Productions would recommend Stevie to any individual or business looking for graphic design and web marketing."— Eugene Ebner | Ebner-Page Productions