Colorado Craft Beer Guide | Logo Design

Concept logo created in Photoshop.

The Colorado Craft Beer Guide was a joint project between myself and Lee Williams (formerly of Hoptopia). Our goal was to create a comprehensive online guide to all this craft beer in Colorado, with the potential to expand to other states.

Colorado Craft Beer Guide Logo by BasicallyRed

 

 

 

 

 

 

To create a comprehensive, user-friendly system, each major city/area in Colorado was given it’s own color and font. Here you can see each city/area name, as well as the concept landing page that inspired the arrows in the logo.

Boulder Denver Durango Everywhere Else Fort collinsColorado springsColorado Craft Beer Guide Landing Page by BasicallyRed

Denver landing page by BasicallyRed

For fun – here’s a sample of how the separate city/area names, fonts and colors would have been utilized throughout the site to create a visual system.

About Stevie Caldarola

Stevie Caldarola is a freelance graphic designer, writer & editor, photographer, multimedia artist and lighting designer.

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