Client: KMC Innovative Technologies, Inc.
Branding strategy for a full service custom software and IT company based on Long Island in New York.
Created: September 2015
Project Duties: Branding & Identity
Objective: Kathy Caldarola, owner of KMC Innovative Technologies, Inc. decided that her 30+ year old company needed a bit of a fresh facelift. Over the years, Kathy had added more and more services to the list of what KMC offered. Formerly KMC Computer Services, Inc, Kathy changed the name to KMC Innovative Technologies, since the company now provides much more than custom software. The new logo and branding design is meant to include an easy reference to each of these services.