Colorado Craft Beer Guide
Concept logo created in Photoshop.
The Colorado Craft Beer Guide was a joint project between myself and Lee Williams (formerly of Hoptopia). Our goal was to create a comprehensive online guide to all this craft beer in Colorado, with the potential to expand to other states.
To create a comprehensive, user-friendly system, each major city/area in Colorado was given it’s own color and font. Here you can see each city/area name, as well as the concept landing page that inspired the arrows in the logo.
For fun – here’s a sample of how the separate city/area names, fonts and colors would have been utilized throughout the site to create a visual system.